The Hoxton

Chicago

• • Schulte has increased RevPAR by 47% (+$83) and GOP margin by 32.9% post-takeover.
• • Our team implemented Schulte’s optimized operating procedures, evaluated and renegotiated all contracts, and introduced our technology stack to improve operational efficiency.
• • Dedicated best-in-class Director of Revenue Management to support Hoxton Chicago with oversight from our corporate revenue team.

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Hotel Washington

Washington DC

• • Acquired the W Washington D.C. in 7/2021 and immediately upon acquisition removed the W flag and converted to the unbranded Hotel Washington D.C.
• • Ran selection process of Brand, completed negotiations with different brands, and completed analyses for decision to go independent.
• • Worked with branding agencies and relaunched the hotel as an independent brand with updated vision and concept.
• • Re-conceptualized F&B and spa spaces based on market demand.
• • Rebranded the rooftop bar and launched as the city’s iconic destination for drinks and events.
• • Identified growth opportunities for F&B outlets through programming.

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Marine & Lawn Rusacks Hotel

St. Andrews

• • Schulte European Group took over management of the Marine & Lawn Portfolio in January 2020, with Rusacks St Andrews reopening to the public in Sept 2021 following renovations and 46 key extension.
• • In spite of COVID impact, RevPAR increased +41% and RevIndex increased +20% in 2022A vs 2019A, in the first year under SEG management.
• • New Golf Tour Operator (GTO) relationships have been a key source of business driving elevated rates.
• • Targeting business in connection with local demand drivers, e.g. University of St Andrews, Prestwick Airport, agencies and corporate business.
• • One of The Best New Hotels in the World: 2022 It List – Travel + Leisure, One of The Best Hotels in Scotland 2022 – Conde Nast Traveller, Part of the luxury Amex Fine Hotels & Resorts programme, Nominated for Cateys Award.

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Graduate Hotels

Oxford UK

• • Schulte European Group took over management of the Graduate portfolio in July 2019, and the Graduate Oxford UK reopened to the public in Aug 2021 following extensive renovations
• • In spite of COVID impact, RevPAR increased by +19% in 2022A vs 2019A, in the first full year of SEG management
• • The hotel continues to outperform, with RevPAR up +16% and F&B revenues up +28% in 2024AF vs 2022A, at a ~65% flowthrough to GOP.
• • Revenue management was a key opportunity for the hotel, Schulte quickly implemented:
  • • Increased focus on maximizing peak dates and driving pricing for groups.
  • • Implemented and repositioned transient pricing strategy which has been successful for the hotel.
• • Graduate Oxford is a key sponsor of 2022 and 2023 Boat Race, and received the Oxford Preservation Trust Certificate.

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